Creative ProductionHPPY
Skin
Creative Production
Sculpting a Berry-Infused Visual Story for a Breakthrough LaunchProject Details
The Challenge
Hppy Skin was gearing up for its biggest product launch to date, centered around a line of berry-based skincare products. The brand envisioned a campaign that felt natural, elevated, and artistic—a celebration of ingredients and efficacy rooted in a clean, joyful aesthetic.
Bring the launch to life with visually striking content that:
Captures the organic essence of the new formulations
Highlights the ingredient story in a unique, elevated way
Feels aligned with Hppy’s joyful, clean beauty ethos
The Solution
GRIT Studio concepted and executed a sculptural, ingredient-first creative direction—one that transformed berries and botanicals into artful, three-dimensional compositions.
We crafted sculpture-like visuals using fresh, raw ingredients, layered with texture and dimension
The imagery brought to life the purity, richness, and vibrancy of the formulas in a way that felt both editorial and approachable
Every asset was built for multi-channel use, from web and social to campaign lookbooks and press
The Results
The launch positioned Hppy Skin as a serious player in clean beauty—one that knows how to blend ingredient integrity with bold, brand-forward visuals. The final creative not only captured attention but deepened brand storytelling, making the product launch feel both intentional and unforgettable.
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