Creative ProductionAbsolute
Joi
Creative Production
Elevating Skincare for Melanated Skin Through Strategic Product Launch CreativeProject Details
The Challenge
Absolute Joi, founded by Dr. Anne Beal, is a science-backed skincare brand designed specifically for melanated, mature skin. As the brand prepared for new product launches, they partnered with GRIT Studio to create high-impact, visually intentional marketing photography that reflected the brand’s clinical credibility and inclusive beauty philosophy.
Produce elevated, story-driven visual assets that:
Support key product launches and campaigns
Reflect Absolute Joi’s physician-founded authority and brand mission
Resonate with a sophisticated, skincare-savvy audience
The Solution
GRIT Studio led the creative direction, production, and styling for Absolute Joi’s launch photography and brand visuals. Our approach focused on:
Luxe, minimal set design to reflect the product’s efficacy and premium positioning
Inclusive casting and lighting that celebrates melanated skin tones with intention and care
A balance of clinical and approachable storytelling, showcasing Dr. Beal’s expert-driven formulas through clean, confident imagery
The Results
The final photography delivered a visually cohesive, high-conversion content suite that elevated Absolute Joi’s brand presence across email, social, ecommerce, and press. With GRIT’s support, the brand launched new products with clarity, impact, and authenticity, solidifying its position as a leader in inclusive, dermatologist-developed skincare.
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