Sliced grapefruits on a pink wet surface with splashes of water. A pink container with a metal clip is in the center, creating a refreshing vibe.

Creative Production 

EWW to OOO: Launching a Breakthrough Campaign to Drive Retail Awareness & Brand Affinity

Project Details

The Challenge

OLIKA, the clean wellness brand known for its beautifully designed hand sanitizers, was entering a bold new chapter following a successful acquisition. With placements secured at Walmart, CVS, and other major retailers, OLIKA needed a commercial-quality, evergreen campaign that could break through market saturation and drive meaningful brand awareness at scale.

  • Develop a high-impact brand campaign to support retail expansion

  • Differentiate in a crowded category with memorable, message-driven creative

  • Create an evergreen campaign that works across paid and organic channels and stands the test of time

The Solution

GRIT led a full-funnel creative engagement, from concept to content creation to channel execution:

Campaign Concept:

We created the now-signature “EWW to OOO” campaign—a playful, elevated narrative that communicates the delight and functionality of the product:

  • The light yet powerful mist

  • The burst of signature fragrance

  • The elevated form, design, and hydration

The story not only educated consumers on what OLIKA is, but transformed a mundane category into a modern self-care moment.

Services Included:

  • Campaign Ideation + Creative Development

  • Channel Strategy for Paid + Organic

  • Video Production, Direction & Art Direction

  • Post Production + Multi-Channel Content Creation

  • Insights & Analytics

The Results

  • OLIKA became a Top 5 Walmart brand in its category

  • 26 million media impressions across paid + organic campaigns

  • "EWW to OOO" became the brand’s signature awareness driver

  • Used as tentpole creative for go-to-market launches with Walmart and CVS

  • Adaptable across social, retail, DTC, and digital media platforms

With a memorable narrative, high-quality creative, and smart channel strategy, GRIT helped OLIKA own a distinctive voice in a crowded category—turning a simple sanitizer into a lifestyle essential that resonates with customers and retailers alike.

A boy in a blue shirt holds up a small blue inhaler, focusing on it with a blurred background. The image conveys a sense of confidence and health awareness.
A light green bottle with water droplets floating in a pool, surrounded by cucumber slices. The scene exudes freshness and rejuvenation.
Colorful bird-shaped hand sanitizers and refill pouches are surrounded by fresh fruits, lavender, and basil on a reflective surface. Airy and refreshing vibe.
Minimalist scene with two Olika hand sanitizer pouches and two bird-shaped dispensers on a wet surface. A glass tips over, splashing water. Clean, refreshing tone.
Sliced grapefruits on a pink wet surface with splashes of water. A pink container with a metal clip is in the center, creating a refreshing vibe.

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