Perfume bottle with a round cap, labeled "Amber Waves," on a white cloth beside flowers and scissors. Warm sunlight and soft shadows evoke a serene mood.

Ecommerce Management 

Bringing Western Fragrance to Life Online

Project Details

The Challenge

TruWestern, the leading creator and distributor of Western-inspired fragrances, holds the official fragrance licenses for Yellowstone, Wrangler, and Professional Bull Riders. While their products capture the rugged spirit of the West, their product pages lacked the engagement, personality, and conversion power needed to match their brand’s bold identity.

The Solution

GRIT Studio reimagined TruWestern’s ecommerce experience by designing high-converting product pages built for both brand storytelling and sales performance. Our approach incorporated:

  • Best-in-class UX and ecommerce features to improve navigation and engagement

  • User-generated content (UGC) to build trust and authenticity

  • Cross-sell and upsell strategies to increase AOV (average order value)Compelling copy and visual storytelling to deepen brand connection and drive conversions

The Results

The impact was immediate:

  • 52% increase in conversion rates

  • 62% longer time on page

By combining strategic UX, optimized content, and conversion-focused design, we helped TruWestern turn browsers into buyers and brand fans into loyal customers.

BEFORE REDESIGN

AFTER REDESIGN

A perfume bottle with Amber Waves sits on a beige cloth. Cut figs on a white plate and a large terracotta vase with shadows are in the background. Warm sunlight enhances the scene, giving it an elegant, natural feel.
Perfume bottle labeled Amber Waves lying on a white fabric next to a pair of ornate silver earrings. The scene is softly lit, and a decorative glass dish is partially visible at the top.

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