A woman with glossy lips holds a perfume bottle labeled "Confetti D'Or" near her chest. Gold confetti decorates her skin, exuding a celebratory vibe.

Ecommerce Management 

Elevating the Digital Experience for an Affordable Fine Fragrance Icon

Project Details

The Challenge

Le Monde Gourmand (LMG) has established itself as the go-to brand for affordable fine fragrance in the U.S. and beyond. While their scents captivated customers, their launch landing pages lacked the UX sophistication and conversion power needed to fully engage their audience and drive sales. LMG partnered with GRIT Studio to enhance their on-site experience, improve storytelling, and boost conversions.

The Solution

GRIT Studio reimagined LMG’s launch landing pages with a strategy focused on:

  • High-conversion UX design to keep visitors engaged and drive action

  • Enhanced brand storytelling to create an emotional connection with shoppers

  • Cross-sell and upsell tactics to increase average order value

  • Ecommerce best practices to optimize for conversions and customer retention.

The Results

  • 40% increase in conversion rates compared to the previous product page layout

By blending strategic UX, visual storytelling, and ecommerce expertise, GRIT helped LMG create a seamless and compelling shopping experience that converts browsers into loyal buyers.

Perfume bottle labeled "Pétale Éphémère" sits on a background of pineapple rings, peach slices, and cherries, evoking a fresh and fruity vibe.
A playful moment as a woman laughs while a hand smashes cake with colorful sprinkles into her face. The backdrop is a soft purple with balloons.
A mountain of cake with white frosting, colorful sprinkles, and pink candles with flames. Two perfume bottles labeled "Confetti Dorés" sit on it.
Two women joyfully eat cake with wooden spoons at a festive party. The table is adorned with colorful flowers and cakes, conveying a fun, celebratory mood.

Email + SMS 

Supporting Scalable Growth with Outsourced Email & ESP Management

Project Details

The Challenge

Le Monde Gourmand (LMG), a leading name in affordable fine fragrance, was navigating a period of rapid growth and transition following a recent acquisition. With limited internal bandwidth, LMG needed an experienced partner to manage Klaviyo platform operations and execute high-performing email designs that would maintain their momentum and continue driving revenue.

The Solution

As a certified Klaviyo partner, GRIT Studio stepped in as LMG’s outsourced email and SMS marketing team—owning both the design and ESP management. Our focus was on delivering conversion-optimized creative, consistent platform support, and performance-driven strategy.

Key initiatives included:

  • Streamlining internal workflows by owning design and Klaviyo execution

  • Designing conversion-first email templates and campaign assets

  • Maintaining ESP hygiene and performance monitoring

  • Ensuring alignment with brand tone, voice, and seasonal initiatives

The Results

  • Freed up LMG’s internal team by fully managing ESP operations and creative execution

  • Improved click-through rates with elevated, high-performing design

  • Consistently maintained 30%+ of monthly revenue attributed to email and SMS

With GRIT’s support, LMG was able to scale their retention marketing without overloading internal teams—proving that outsourced execution can still deliver in-house-level impact.

Promotional banner for Le Monde Gourmand's Creators Collection fragrances. It features three scents: "Tache de Café," "Pêche Délicieuse," and "Angel Soirée," with images of bottles and models.
A promotional email from Le Monde Gourmand features a woman showcasing perfumes, highlighting a double points offer. Below, a grid displays various fragrance bottles. The email encourages shopping best sellers and logging in for rewards.
A collection of skincare and fragrance products labeled Lait de Coco arranged on white geometric platforms. The set includes bottles, jars, and tubes of various sizes, all in minimalist white packaging.
A holiday-themed advertisement for Le Monde Gourmand fragrances, featuring images of various scented products like Crème Brûlée and Chai Épicé Pumpkin Créme, and a fall-themed loyalty program promotion with social media icons at the bottom.
A collection of Le Monde Gourmand perfumes displayed. Features include scents like Ciel Sunkissed and Clementine Bisque. The banners read Sun-drenched Days, Wherever You Go and Sunshine in a Bottle, highlighting scents as vegan and cruelty-free.
A person with long red hair holds a bottle of Clémentine Bisous eau de parfum near their neck. The perfume bottle is square with a metallic cap. They wear a gold ring and have light-toned skin.
A hand holding a bottle of Le Monde Gourmands Nectar De Passion fragrance and half a passion fruit. The text promotes early access to the product, releasing on February 6, 2025, along with a sign-up button for early access.

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