A hand with neatly manicured white nails holds a green rectangular box with the text LIVI and Gel manicure written on it. The background is plain white.

Influencer, Creator + UGC Marketing 

Scaling Brand Awareness Through a High-Impact Influencer Sprint

Project Details

The Challenge

Livi Beauty is a sleek, at-home gel manicure system designed to bring salon-quality results to your fingertips. To accelerate awareness and generate authentic, on-brand content, Livi partnered with GRIT Studio to launch a fast-paced influencer sprint that tapped into trend-driven nail culture and DIY beauty moments.

  • Drive brand awareness and credibility in a competitive beauty space

  • Generate a high volume of influencer content in a short time to be used across organic and paid channels

  • Grow social presence and visibility through real, relatable user experiences

The Solution

GRIT launched a targeted influencer sprint, activating 90+ creators in just one month to share their Livi at-home manicure experience. The content focused on:

  • Trending nail color moments aligned with seasonality and social trends

  • Ease and effectiveness of the Livi system for salon-like results at home

  • UGC-style videos and reels optimized for engagement and shareability

We handled everything from influencer identification and outreach to asset collection and performance tracking, ensuring the campaign moved fast, felt organic, and delivered value.

The Results

  • 94 influencers posted branded content

  • 363.4K total reach

  • $73,000+ impact value = 1,077% ROI

  • More than doubled Livi’s Instagram following within the campaign window

By leaning into creator authenticity and cultural relevance, GRIT helped Livi Beauty achieve a major visibility breakthrough—growing their audience, building trust, and filling their content pipeline with high-performing, brand-right UGC.

A hand with red nails holds a martini glass with a lemon twist. The person wears colorful rings and gold bracelets, set against their olive green shirt.
A hand with manicured nails holds four white boxes labeled "LIVI" against a pink background. The image conveys elegance and minimalism.
Green manicure kit with “LIVI” branding on a red surface. Items include scissors, nail clippers, and buffer. Stylish and organized presentation.

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