A woman in a white coat smiles warmly while examining a man's chin. He reclines in a chair, her gloved hand gently supporting his face.

Website Design + Development 

A Dual-Purpose Website Built for Growth—Service Booking Meets Ecommerce

Project Details

The Challenge

NM Aesthetics is a luxury medspa offering advanced skincare treatments and professional-grade skincare products. As the business expanded from in-person services to product retail, they partnered with GRIT Studio to design and develop a modern, high-converting website that seamlessly blends service-based booking with ecommerce functionality.

nmaesthetics.com

  • Create a dual-purpose website that supports both appointment booking and a shoppable skincare storefront

  • Ensure the user experience feels elevated, clean, and professional—reflecting the high-touch in-person brand experience

  • Optimize for mobile performance, speed, and ease of navigation for two distinct customer journeys

The Solution

GRIT Studio led the end-to-end design and development process, focusing on both aesthetic appeal and user experience optimization:

  • UX Strategy: Crafted a clean, intuitive structure to guide users toward either booking services or shopping skincare

  • Service Integration: Embedded a seamless booking flow for consultations and treatments

  • Ecommerce Build: Launched a modern storefront to support the brand’s growing product line, complete with category filters, product education, and upsell opportunities

  • Responsive Design: Ensured full mobile optimization and fast load speeds across devices

  • On-Brand Aesthetic: Designed a sleek, minimal interface that reflects the brand’s professionalism and calm, clinical vibe

The Results

  • Successfully launched a dual-functionality website that supports both in-person and online revenue streams

  • Elevated brand perception with a polished, premium digital experience

  • Enabled scalable ecommerce growth with a built-in product platform

  • Streamlined the booking experience, resulting in increased appointment requests

  • Created a digital foundation ready to support future campaign and marketing integrations

With a website designed to do double duty, GRIT helped NM Aesthetics transition from a local service provider to a hybrid skincare brand with national reach. The result is a sophisticated, user-friendly digital presence that drives both appointments and product sales.

Close-up of a woman's face receiving microneedling treatment. A gloved hand holds the device on her forehead. Her skin appears slightly red.
Two smiling women in medical uniforms hold syringes against a plain gray background. They appear friendly and professional, conveying a lighthearted tone.
Close-up of glossy, plump lips with a soft pink hue, slightly parted. Skin appears smooth, conveying a feeling of freshness and subtle elegance.

Search Engine Optimization 

Boosting Visibility & Foot Traffic Through Strategic SEO

Project Details

The Challenge

NM Aesthetics is a luxury medspa known for advanced skincare treatments and clinical expertise. As a service-based business with a growing ecommerce component, NM Aesthetics partnered with GRIT Studio to strengthen their organic visibility, drive qualified traffic, and increase local discoverability through a comprehensive SEO strategy.

  • Improve local search performance to drive foot traffic and service bookings

  • Increase organic visibility in a competitive medspa market

  • Optimize the site to rank for SERP features and high-intent keywords

  • Expand brand presence through Google My Business (GMB) and content visibility

The Solution

GRIT Studio implemented a tailored SEO strategy combining local optimization, technical improvements, and content enhancement:

  • Optimized Google My Business for local visibility and engagement

  • Built out high-intent landing pages and optimized service page copy

  • Added structured data to qualify for SERP features

  • Regularly updated website content to reflect seasonal services, promos, and FAQs

  • Implemented reporting and analytics to monitor keyword growth and traffic shifts

The Results

  • 73% increase in Google My Business impressions over the last 3 months vs. prior 3 months

  • 1475% increase in rankings across SERP features over the past year

  • 333% increase in website impressions in the last 6 months compared to the prior 6-month period

Through strategic SEO and local optimization, GRIT helped NM Aesthetics dramatically expand their digital footprint, drive consistent website traffic, and improve discoverability among both new and existing clients. The results have translated into stronger brand positioning, increased service inquiries, and a foundation for scalable growth.

Ready To Elevate Your Brand?

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